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Cardiovascular Disease (CVD) Prevalence Rates

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By: Sean Moloughney

Editor, Nutraceuticals World

Business Insights has released its “Heart Health Food and Drinks” report, which examines key issues, including high cardiovascular disease (CVD) prevalence rates, which are driving growth in heart health food and drinks. Global sales for this market continue to grow rapidly and are set to reach a total value of nearly $8 billon in Europe and the U.S. by 2010. In 2007, the total value of the U.S. heart health food and drinks market was $5 billion. The report analyzes underlying growth drivers, assesses future sales prospects in key geographical markets, reviews the latest innovation trends and offers actionable recommendations for food and drinks manufacturers. It examines the latest actual and forecast data for hypertension and CVD prevalence, heart health food and drinks sales values, as well as data on product innovations for key product groups.

For further information: Business Insights, www.businessinsights.com

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